I had become interested in psephology in my freshman year. It was then an infant science, and not so much a science as a technique. I had a theory that if you could identify the most basic aspirations of the population, then the campaign would write itself, so long as you had a hero to give it voice, and a villain to supply romance. Hope, not fear, animated America at that time; and a campaign needed a narrative as much as a movie did, and for the same reasons.
And where less hope…less romance…?