Positioning

None

New York Subway, 1958

Seeing more people reading books on the bus, but no one reading any newspapers, other than the thin, free ones. Seems that reading books in public has an enhanced fashion. Since so many on the cellphones, reading a book in public adds a particular distinction.

Remembering how products would be positioned in public to encourage purchases. Seeing people walking around with a particular product, then influencing one to want to buy it as well. All this consumer behaviour research on peer influences, influences of people we admire. Why the athletic shoes worn by celebrities become the athletic that many people want.

So maybe provide specific people with newspapers to read on buses. Looks like they paid for them. Influencing others to start to pay for and read newspapers in hard copy again.

Remembering such admiration for the person reading the daily New York Times on a Toronto subway…

Advertisements

About brucelarochelle

http://www.lmslawyers.com/bruce-la-rochelle
This entry was posted in Newspapers. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s