Image of prospective Chartered Accountant, 2007

Using 2014 article by Claire France Picard, Syvain Durocher and Yves Gendron in Accounting Theory course: “From meticulous professionals to superheroes of the business world: A[n] historical portrait of a cultural change in the field of accountancy“. Going through the advertising from 1970 to 2010 of the Institute of Chartered Accountants of Quebec and how the Institute marketed the profession to students seeking a professional future. Going from the responsible accountant to the superhero of business.

Somewhat fractured:

Indispensable CAs pt 2

Reminders of what accountant is this:

Yet lawyers don’t have to advertise to attract prospectives. Doctors, dentists…


About brucelarochelle
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