In terms of the timing.
Maple Leaf Foods announcing sooner than anticipated closure of Winnipeg plant. Kellogg’s also closing in London, just before Christmas. Announcing the closure one year earlier, just before Christmas. Resolute Forest Products does the same in Iroquois Falls–in the latter case, with less than three weeks notice, after being in the community for 100 years.
Timing and image. How about early spring, when easier for people to look for work, and heating costs are past? Social benefits greater than economic savings? More consistent with website images?